Some people love him; others hate him. Regardless of one's political views, it is clear that Donald Trump is changing the tone and landscape of political campaigns. For the next 14 months, presidential candidates of all stripes will seek to convince the American public that they are the right person for the job. Countless hours will be dedicated to stump speeches, rallies, and debates. Hundreds of millions of dollars will be spent on advertisements and marketing. All with the same goal--convince Americans that "I am the right person for the job."